Explore topics that interest your target audience.Capture the attention of potential attendees.Your webinar needs an audience and it’s your job to: You can customize the colors and fonts to match your branding, add custom fields to the form, and set a registration limit. If you’re using Livestorm, you get access to an automatically generated webinar registration page as soon as you schedule your meeting. Build a registration pageīefore promoting a webinar, you need a landing page to collect attendee registration. Post on social media to reach them or, depending on your survey software, pay to get answers from your target audience. Pro tip: You can use software like Typeform to create surveys and find your target audience’s primary time zone. That said, every audience is different so you could run a quick, informal survey to see when yours are most likely to join. Our webinar statistics show that the best days to host events are Wednesdays and Thursdays. It’s not an event until you’ve set a date and time! Coordinate with your team to find a slot that works best for all of you. “You can send notes that are only in the moderator chat and not public to the webinar attendees." 5. That way you can ping them and ask 'can we speed it up?' or whatever” said Pauline Mura, Partnership Marketing Manager at Livestorm. "It's handy to have the moderator chat feature, especially when you have a lot of speakers. Host or organizer to plan and lead the webinar from start to finish and ensure both the speakers and audience are looked after.Assistant to help the moderator and cover for them in case of emergencies.Moderator to manage the backstage, encourage conversation in the chat tab, filter questions, and monitor audio and video quality.Speaker or trainer to deliver educational content.Or, simply upload it to your website as gated content to generate leads whenever it gets downloaded.Ĭhoose your webinar A-team and assign them responsibilities, such as: Use an on-demand webinar platform like Livestorm to pre-record your webinar and set up automations to host the event without any live intervention. This is just like a regular webinar except you don’t need to be physically present. It’s different from a Q&A session because you get to use the content for public sharing, such as a written press release. This format is a bit less common for webinars, but you can invite a popular speaker and allow the audience to ask questions. This is when you invite an expert speaker to run a presentation on a topic using a slide deck. With Livestorm, you can easily invite people on stage and allow them to unmute themselves and ask questions. This format usually involves the host answering audience inquiries. This means inviting 3-5 people onstage to discuss a set of predetermined questions on a topic. If you’re using Livestorm, you can get familiar with the platform by hosting regular team meetings and using engagement functionalities like:Īfter you’ve discovered everything you can do with your webinar platform, define the format. Some people recommend doing this later in the process, but we suggest you do this early on so you can plan engagement activities around what the tool offers and what you can do with it. Experiment with it, set up a call with yourself or teammates, and test the features. Next, get familiar with your company's webinar platform. Make sure you decide on a topic that relates to your brand and where you have some level of expertise. Use tools like Answer The Public or Also Asked to see what your audience is searching for online. All the steps listed will revolve around these two areas. When planning a webinar, there are two main things to consider: the audience and your virtual event platform. Point out useful featuresĭuring the welcome segment, the host is responsible for pointing out some of the engagement functions of the webinar software. This person usually welcomes everyone to the virtual room and explains the rules and online event agenda. The host is not necessarily the person that will lead the webinar from start to finish rather, the one who will manage the flow of the event. As a master of ceremony, you also need to embody the company’s values and brand voice. You’re responsible for ensuring all the content follows your brand guidelines and meets the objectives of the webinar. The webinar host is usually an unofficial brand ambassador. Sometimes, the host has a few backstage responsibilities too, like putting together a presentation or showing speakers how to use the webinar platform. The role of a webinar host is to ensure the guest speakers and audience are looked after throughout the event and that everything runs smoothly.
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